Feature · Branching

Branching video. Conversations that listen.

Most video forms play the same video to everyone. Flik changes the next video based on what the visitor said. That's the difference between a survey and a conversation.

Start Free

TL;DR

A branching video form is a sequence of short videos where each visitor's answer determines what they see next. In Ask Flik, you record one question, give the visitor options (button choices or open-ended video/text), and drag a line from each option to the next video. The visitor never sees the branches they didn't pick.

How it works

Drag to connect. The reply picks the path.

1

Record the question.

"What kind of coaching are you looking for?" A 20-second prompt.

2

Add the options.

Three buttons — Career, Life, Business. Or leave open-ended for a video reply.

3

Drag the path.

Career → role question. Life → chapter question. Business → founder vs operator.

What you can build

Four flows people actually build.

Coaching discovery qualifier.

Seven branching questions. Disqualifiers branch to a polite thank-you + free PDF. Qualifieds branch to a booking link with the price pre-shown.

Course intake.

"What are you trying to learn?" branches into module-specific welcomes. Students hear a personal hello tailored to their goal.

Job application screener.

Branch by experience level. Junior candidates see different next questions than senior ones. You watch only what matters.

Customer feedback intake.

"Was this useful?" Yes → "What part?" No → "What would you have wanted instead?"

Why branching wins

A static video doesn't change. A branching one does.

One-shot video forms ask the same question to every visitor. A branching video form adapts: the next question is chosen by the previous answer, which makes the visitor feel heard and gives you cleaner responses. Branching converts roughly 2× better than linear video forms on intake flows, because visitors stop feeling like they're filling out a survey.

FAQs

Got any questions?

As deep as you want. Most working flows are 3–7 steps. The dashboard shows the whole tree; you can fold sub-branches you're not editing.
Yes. You can route multiple paths into the same follow-up question. We don't enforce a tree shape — the canvas is a graph.
You still see everything they answered up to that point in the response inbox. Half-finished flows are still useful signals.

That's branching.

Drop two videos on the canvas, drag a line between them. The hardest part is deciding what to ask second.

Start Free